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MEET THE NEW URBANITES®:
A SEISMIC SHIFT IN LIFESTYLE
& CONSUMER CULTURE

Huge in numbers, influence and buying power,
New Urbanites are rocking today’s marketplace.
We know them. We named them. We are them.
And we can help you reach them with a singular
focus on this extraordinary force.

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GET IN SYNC WITH THE GLOBAL,
MOBILE LITERATI

The New Urbanites are everywhere you want to be. They are empowered, connected and free.

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UNLOCKING THE POTENTIAL
OF PRODUCTS WITH SOUL.

This is how we help you connect with the
New Urban audience.

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A PROVEN PORTFOLIO OF PROFESSIONAL SERVICES

Choose the brand engagement expertise that works for you.

New Urbanites are savvy citizens of the world. They hold the inside track and set the course for new ideas in fashion, music, art and pop culture – ALL WITH SOCIAL CHANGE AT THE FOREFRONT. They propel products and brands to heights most marketers can only dream of. 

At Urban Icon, we were the first to recognize and leverage this phenomenon. As the premier boutique agency for building cultural bridges between New Urban consumers and new ideas. We can help you find your  “Urban synergy” for a lasting competitive difference.

Better Equity Mapping:

We’ll align your brand messages with Urban sensibilities to boost your creative leverage.

Better Scoring of Ads and Videos:

Our deep connections in the music business will bring greater emotional relevance and resonance to your brand story.

Urban Presence:

Based in Hollywood, CA, we maintain close ties in Chicago, New York, London and Paris.

Heart-Strong Commitment:

Our vision, our purpose, our products and services, the way we do business, the people we select, our performance standards- every decision we make is in alignment with our corporate values.

A Look Inside

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