New Urban Icon

We don’t just follow trends,
we create them.

We live at the epicenter of
the most powerful consumer group ever.

Doing good is at the center
of everything we do.

We understand why people make the
decisions they make.

We are honest.

Enter

WHY URBAN ICON?

The Next-Generation Agency

Urban Icon is a Creative + Innovation Lab

We help companies live at the forefront of social change in the new global marketplace.
Understanding this phenomenon will give them sustainable market advantage.

OVER 2 BILLION STRONG

Know Them +

Make Them Known

Unlocking the Power of the Intangibles during the Greatest Cultural Shift in History!

BIG TOOLS

Our Big Tools reflect our wide array of solutions and answers to the most difficult issues, whether creative or business related. We realize our brand partners are looking for innovative ways to build strong relationships with their customers. From Social Engagement and VR to Global Activations, we leverage our best to bring out the Good + Cool in everything we do.

INSIGHTS

Our revolutionary research methodologies and cultural mapping techniques have allowed us to uncover the most powerful and influential consumer group ever. We connect brands to what’s salient, relevant and resonant in lifestyle, entertainment, media, and the movements and trends that circle the world. Plus, we are the first consulting company in the world dedicated to understanding the New Urban™ audience and marketplace.

CREATIVE SERVICES

Branding Heart and Soul is not just our tagline, it is a process. Whether storytelling, building a brand architect, content creation, or even designing pop-up experiences, we are committed to making deep, lasting connections that help our clients win. We are closely aligned with research and data that gives us the hard facts about this community.

INFLUENCE

Access is the key to Urban Icon’s positioning. With connections to over 15,000 Social Media Influencers and a management team with global relationships in every urban city in world, the Company can deliver on any premise in entertainment media, finance, sports, fashion, technology, and social movements.

A REVOLUTION DRIVEN BY CULTURE

WE MAY NOT LOOK ALIKE NOR ACT ALIKE,
BUT WE DO THINK ALIKE.

THE MOST POWERFUL AND INFLUENTIAL
CONSUMER GROUP IN HISTORY.

MEET THE NEW URBAN™

Innovative Consulting Combines the Company’s Core Competencies

CULTURAL RESONANCE RESEARCH We help brands track cultural trends and sound out the Zeitgeist of the marketplace, with our quarterly updated report.
NEW URBAN™ CONSUMER INSIGHTS With over 40 combined years of Cultural Mapping the New Urban™ lifestyle and sensibility, we help brands solve the most challenging creative and business problems.
HEART & SOUL BRANDING EXPERTISE Branding Heart and Soul is at the core of our day to day intentions. Our team has extensive knowledge, past + present, on changes in lifestyle and develops Brand Architecture that meet the needs for short and long-term goals.

Culture is the New Technology

For the past twenty-five years, technology has played a defining role in disrupting business models in every consumer segment. Now, we see a new disruptor, delivering a marketplace driven by the New Urban™ lifestyle.