MEET THE NEW URBANITES®: A SEISMIC SHIFT
IN LIFESTYLE & CONSUMER CULTURE
Huge in numbers, influence and buying power, New Urbanites are rocking today’s marketplace. We know them. We named them. We are them. And we can help you reach them with a singular focus on this extraordinary force.
GET IN SYNC WITH THE GLOBAL, MOBILE LITERATI
The New Urbanites are everywhere you want to be. They are empowered, connected and free.
New Urbanites are savvy citizens of the world. They hold the inside track and set the course for new ideas in fashion, music, art and pop culture – ALL WITH SOCIAL CHANGE AT THE FOREFRONT. They propel products and brands to heights most marketers can only dream of.
At Urban Icon, we were the first to recognize and leverage this phenomenon. As the premier boutique agency for building cultural bridges between New Urban consumers and new ideas. We can help you find your “Urban synergy” for a lasting competitive difference.
Better Equity Mapping:
We’ll align your brand messages with Urban sensibilities to boost your creative leverage.
Better Scoring of Ads and Videos:
Our deep connections in the music business will bring greater emotional relevance and resonance to your brand story.
Based in Hollywood, CA, we maintain close ties in Chicago, New York, London and Paris.
Our vision, our purpose, our products and services, the way we do business, the people we select, our performance standards- every decision we make is in alignment with our corporate values.
We are excited about our Advisory Board member Raymone Bain and her commitment to bringing awareness to “Teen Bullying”. Urban Icon and our internal team and strategic partners share in this mission, and are joining her with these efforts. Please share the GOOD NEWS about this groundbreaking project. A historical event and initiative is being […]
http://www.youtube.com/watch?v=xwndLOKQTDs Just when I thought it was as good as it gets. Yesterday, our Creative Director came into the office with a fever to show me a video. He said this is an example of an Urban Icon video. This is the kind of work we do. We talk about Branding. Heart & Soul. Well […]
There are some brands that are incredible at uplifting the human spirit and winning our hearts in a matter of moments. On another hand, there are brands that connect with the deep places in our soul. It’s easy to play it safe, but Coke used their platform to touch humanity in a real way. It’s […]