In addition to our own social and cultural equity mapping process, we use the ValueCentered™ method developed by our partner, Strategic Vision, that explains and predicts the impact of emotions on the decision making process.
Acting on these truths, we create unique and powerful ideas that transcend the noise and connect them with consumers on a more meaningful level. We call this Finding the Soul.
From in-house expertise and celebrity connections, to technology and co-branding partners, we find the right people with the right talents to develop the creative content or consumer services you need.
If you’re a celebrity looking to take your personal brand to the next level, we’ll help you extend your character equity through innovative cultural programs and partnership strategies.
From initial concept, script and storyboard development, to talent sourcing and production, we’ll help you create killer content that will resonate with the Urban consumer.
Whether you are evaluating a new marketing direction or launching a new brand, we can help. We’ll work closely with you to understand your goals, compare them to New Urban sensibilities and create a story that resonates with your optimum audience— Heart & Soul
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