In addition to our own social and cultural equity mapping process, we use the ValueCentered™ method developed by our partner, Strategic Vision, that explains and predicts the impact of emotions on the decision making process.
From in-house expertise and celebrity connections, to technology and co-branding partners, we find the right people with the right talents to develop the creative content or consumer services you need.
Whether you are evaluating a new marketing direction or launching a new brand, we can help. We’ll work closely with you to understand your goals, compare them to New Urban sensibilities and create a story that resonates with your optimum audience— Heart & Soul
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