Cultural Resonance Monitor
MUCH LIKE A BRAND STRENGTH MONITOR
Urban Icon’s research and tracking study will provide brands and corporations with the necessary intelligence into the lifestyle of the New Urban™ consumer.
The CRM looks at products, media, behaviors and values- and equally, who and what matters most in the New Urban™ lifestyle, their goals, values, music choices, travel, aspirations, health and fitness and various other lifestyle areas.
The first study tapped 4,500 ethnically diverse individuals from urban centers around the US and UK, all leaders in their lifestyle, product and brand choices.
We scanned what is salient, relevant and resonant
in entertainment, lifestyle and culture –uncovering
and reestablishing the general marketplace.